OYA
Launch Promotion Video
Project Intro
Lavingia Jewels needed more than a website. With physical stores in Tanzania and Zambia, most of their customer base was built offline. But their long-term plan was to grow online and expand into new markets, including Sweden. This project was about creating a clean, scalable digital foundation that matched their luxury positioning and could support future ecommerce.
Context + Problem
There was no existing website. No catalogue. No reliable visual system. Their jewellery photos lacked detail and consistency, which made them unusable for serious online marketing. More than 100 products needed to be shot, edited, and presented at a high standard. Internally, the team had no setup or workflow to handle production at scale. This wasn’t just a website build. It was a systems project — one the team could run without outside help.
My Role
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Website Strategy and UX Design
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WordPress Theme Customisation
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Website Copywriting
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Product Photography (Studio Setup and Team Training)
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Image Editing Workflow Design
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Training and Team Management
Project Intro
This was OYA’s big hello. A launch video to show off their food delivery experience and set the vibe for everything to come. We didn’t want a polite wave 🙂 we wanted curiosity, intrigue, and a reason for people to ditch their “same old” and try something new. No brand awareness, barely any time to pull it off, and a deadline breathing down our necks. Every single frame had to earn its place.
Context + Problem
Four hours on location. That’s it. No studio magic, no lighting rigs, no “we’ll just get that tomorrow.” Just an iPhone, a real restaurant mid-service, and daylight fading fast. The app was the new kid in a neighbourhood full of established favourites, so the video needed to feel premium and trustworthy. If it came off staged or slick for the sake of slick, we’d lose them before the first tap.
My Role
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Creative Direction
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Script and Storyboard
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On-Set Production
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Final Delivery Oversight
Approach
We anchored the story in something everyone knows. Juggling life. A quick lunch order here. A last-minute cinema ticket there. The magic was how easily you could flip between the two, so that is exactly what we built the narrative around. Every angle was locked before we even walked in. Four hours does not leave room for “what if we try…”
Shooting was fast, sharp, and focused. We kept frames tight to block out distractions, making sure every move would cut together cleanly. Live footage and app animations flowed in the edit like they had been born together. Warm tones kept things human. Quick pacing kept things moving. And every little app moment, from tapping to order to tracking a driver to snagging a discount, got the kind of motion polish that makes it feel like you have already used it before.
Fun side note: while we were shooting in the restaurant, a few curious customers actually asked to download the app on the spot 📱 That was the first sign the concept was landing.
Results
The first big win? The video bagged OYA its very first cinema partner 🎬 That unlocked ticket booking soon after. On-screen in cinemas, the spot pulled in roughly 300 installs in the first two weeks, which turned into 15 food orders and 60 ticket sales once the feature dropped.
It didn’t just launch the app. It gave OYA a seat at the table in a crowded market. And it was only one piece of a bigger push. Think paid ads, SMS nudges, and on-the-ground activations all working together. The result? People didn’t just notice OYA. They started building it into their daily routines 🚀
